In 1913, Crete was annexed to the Greek state. But Greece’s tumultuous history over the next decades, with one war after the other, did not favour exports, affecting wine in particular. Despite adverse conditions, however, Cretan winemaking tradition survived all these hard years, owing to its core unit: the family. To this day, many modern companies producing and exporting wines, which are becoming all the more popular in foreign markets and are awarded prizes in international competitions, come from families of large and medium landowners, who kept both tradition and their love of wine alive all these years.
In modern reality, Cretan wine has long attracted the attention of and is being increasingly preferred by the general public. Cretan wines are a valuable heritage of traditional varieties, in complete harmony with the island’s climate. The great number of local varieties, the diversity and uniqueness of various wine regions, but also the long Cretan wine tradition form the foundation of Cretan wine’s high quality standing and ongoing growth.
This tradition, however, would not bear fruit without knowledge and technology. Cretan winemakers took recent advancements, but also the consumers’ preferences, seriously into account. This is largely due to the existence of a new generation of winemakers, enologists, viticulturists, etc. who are trying to improve all aspects of Cretan wine with knowledge, vision, and passion.
New varieties are being tested, and new aromas and flavors are emerging, presenting the consumer with fine wines, which can satisfy all tastes and needs. Making good use of traditional vine varieties and age-old experience, modern wine producers in Crete have managed to elevate Cretan wine to its rightful position.